Living in the Motor City means one thing when spring and summer finally roll in – the invasion of classic cars and trucks!  From the gathering of Stangs, Cougars and Firebirds at the Daly drive-in, the ritualistic weekend cruising of legendary strips of road – Telegraph, Gratiot, Main Street; the organized events by 4x4, hot-rod and classic car clubs; the hometown legend Jack Roush and his museum of adrenaline-pumping race cars and the legendary, world-renown, supernatural Woodward Dream Cruise - the largest gathering of its kind in the world where 1.5 million car and truck enthusiasts gather with eager excitement and drool with sensory overload as every make, model and year hit the strip!

How the UltimateF150 Project was born:  I’ve always been a truck-guy.  A Bill Brown Ford red-blooded American truck guy.  Last fall I visited my salesman Tom Smith and purchased my fifth truck from him - this time driving off with the showroom stud – a shiny 2009 black F150 super crew 4x4.  Very cool! 

It wasn’t long before I decided I wanted to be more than a spectator at all of these Motor City automotive gatherings and shows, I was going to become a bigger part of all the summer fun and festivities and this new, incredibly special F150 was going to lead the way. A truck in which I’m going to forge a unique personality.  A truck I’m going to drive, going to show and going to talk with a lot of interested people about. 

During recent times in our great nation, but especially in the Motor City, we are more conscious then ever of the words, “Made in North America”, and “Made in the USA”.   This project, now known as the Motor City’s Ultimate F150 Project, was going to give birth to the most innovative, eye-popping and superbly engineered aftermarket accessories from the finest corporations and all this while staying as close to the north American theme as possible.  He’s a home grown, custom F150 stallion surging with patriotic excitement, raging with energy and sporting some of the finest products ever made!